Take the Guesswork out of Demand Forecasting With K&A's Power Market Evaluation
Whether your company
is launching a new product line, acquiring or licensing a new technology
or wants to plan for future growth,
market evaluation is one of the first and most important steps
in the process. With our in-depth understanding of the power industry,
its various players and segments, we have the capability to conduct
market evaluation studies backed by qualitative and quantitative
research. Our expertise will help you get a good estimate of the
potential demand for you product line before you take expensive
making sure that your resources are utilized optimally.
our market evaluation studies can be grouped under:
Energy Technology Assessment
Here we evaluate the commercial potential of the technology from
technical and market perspectives, current and future market
conditions, and also identify companies for potential partnerships
R&D efforts, intellectual property and available product
Market Intelligence Reports
Here we assess the commercial competitive landscape and develop
market entry strategies for the technology. We also develop
studies and help strategize effective market barriers.
Here we determine commercialization opportunities that exist
for the technology by identifying the position of competing
companies and products, current and future market conditions,
and by providing
the commercial competitive landscape.
Effective Product Positioning
In addition to market evaluation, we also help clients position
their products and services. At K&A, we understand
that having a well-defined positioning strategy for your
products is one of the most important
steps in creating a commercially successful product line.
Without a well-defined positioning strategy, all your marketing
generating sub-optimal returns. Effective positioning for
your new or existing product line requires understanding
the technology concept,
the marketplace, the product’s unique competitive
strengths, market forces, customer needs and other industry
trends. This is
made possible through our extensive expertise in the industry
and business judgment.
Effective positioning when supported
with our integrated marketing efforts creates a winning
combination for success
have meaningful effect on your sales.