'Bullseye'

Our direct marketing programs involve highly targeted direct customer contact through telephone calls, mail, and email campaigns. As a specialty technical marketing services firm, K&A has regular and on-going contact with GENCOs, Power Plants, Equipment Suppliers, OEM’s and A&E Firms. K&A’s network with such entities ensures highly targeted marketing efforts, resulting in profitable opportunities for our clients. Our call centers staffed with trained staff specialize in understanding and marketing complex technologies accurately. Our highly successful and targeted B2B marketing techniques have resulted in more than 100% growth in lead generation and proposal volume for a variety of industrial products and technologies. Our direct marketing and sales efforts have been able to generate proposal opportunities with:

• Industrial & Utility Power Plants
• Original Equipment Manufacturers (OEMs)
• Specialty Fabricators
• Equipment Suppliers
• A&E Firms
• Tier 1 Suppliers

K&A’s innovative direct mail programs and targeted personalized selling techniques result in higher ‘hit’ rates.