K&A provides power industry competitive intelligence
   
MARKETING
MARKET ANALYSIS

Industrial Market Research

Market Evaluation

Technology Development

Competitive Intelligence

 

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INDIA POWER

 


Competitive Intelligence from the Global Energy Market

Competitive Intelligence is about discovering, analyzing and using information in the environment you operate in, on a continuous basis and integrating it with your strategic business planning. Changes in the competitive environment can mean new or lost opportunities for your business. Therefore a company needs to possess essential knowledge on:

  • Market and industry trends
  • Competitors
  • Technology
  • Materials and Suppliers
  • Legal and regulatory changes
  • Political and economic changes

K&A’s core experience in the power industry enables us provide actionable competitive intelligence on complex technologies and product lines in the power business.

Unmatched Information Network+ Superior Analysis + Timely Recommendations
= Reliable Basis for Critical Decisions

What Makes K&A Unique
Unlike other competitive intelligence programs that base recommendations solely on public information, hear-say, rumors and qualitative information, K&A builds a CI process based on industry experience with a strong quantitative focus. Also, at K&A, we go much beyond collecting published facts on competitors and other external issues. K&A has developed a vast network of contacts and relationships in the power industry, which is updated daily to make it current. Through this network, our information gathering capability is unmatched. Our superior analysis skills and immense strategic experience enables us provide cutting-edge intelligence that is highly sophisticated and reliable. Real-time, up-to-date information from our constant environment monitoring, combined with our forward-looking and predictive analysis, helps you anticipate and prepare your business for challenges and opportunities.


Our CI Process

  1. First we understand what your business objectives are.
  2. Gather all necessary information and facts using various channels.
  3. Analyze these information and facts to break down a complex phenomenon into simple building blocks.
  4. Put together the screened build blocks (data and information) to form a holistic picture.
  5. Provide timely, concrete and actionable solutions.

Our CI Capabilities

  • Early warning signals
  • Competitor market development strategies
  • New product development
  • Technology concept testing
  • Financial analysis of competing products and services
  • Pricing targets and analysis
  • Competitive spatial mapping
  • Repositioning strategies
  • Competitive opportunity assessment
  • Wholesale and retail marketing strategies
  • Competitive assessment of R&D strategies
  • Competitor market share estimates

What Our CI Services will do for you

Competitive Intelligence

  • Identify your true major competitive threats
  • Anticipate future direction of these threats
  • Identify the ways to assess your competitors' cost structure
  • Decipher your competitors' strategy and map key turn points
  • Analyze your competitors' technical trends
  • Map your competitors' or suppliers' patent portfolio
  • Use competitor response modeling to launch a new product or service that leapfrogs competitors’ offerings

Power Industry Intelligence

  • Identify key technologies & trends in your segment
  • Analyze industry's evolution paths and trends for future decision making
  • Identify sources of critical change in the market, key players and areas of opportunity
  • Assess the speed of development in specific area, or particular technologies in the industry
  • Develop a competitive map of your industry showing key players and their strengths and weaknesses, and track their moves
  • Identify possible future substitutes for products and technologies
  • Analyze the business implications of a new technology, regulations
  • Develop a market entry strategy that is focused on key external opportunities
  • Assess the risks and opportunities of new overseas markets
  • Assess customer satisfaction, and reaction to your new initiatives

Internal Intelligence

  • Develop an internal competitive intelligence (CI) capability to spot new threats and opportunities.
  • Recruit and train a new CI team.
  • Bring your existing CI capability up to best-in-class standards with workshops, training courses, and hands-on consulting.
  • Develop your CI team’s skills, and integrate the use CI throughout your organization with customized training and workshops.

Benefits of Actionable Competitive Intelligence

  • Improve Strategic Planning
  • Exploit Emerging Technologies
  • Improve Product and Service Development
  • Seize Marketing Opportunities
  • Outperform the Competition
  • Manage Future Uncertainty
  • Prepare your Organization
  • Enter New Markets
Krishnan & Associates Power Industry Marketing Consultant and Recruiting Firm
Krishnan & Associates Power Industry Marketing Consultant and Recruiting Firm