Actionable Competitive Intelligence
Competitive Intelligence is about discovering, analyzing and using
information in the environment you operate in, on a continuous
basis and integrating it with your strategic business planning.
Changes
in the competitive environment can mean new or lost opportunities
for your business. Therefore a company needs to possess essential
knowledge on:
- Market and industry trends
- Competitors
- Technology
- Materials and Suppliers
- Legal and regulatory changes
- Political and economic changes
K&A’s core experience in the power industry enables
us provide actionable competitive intelligence on complex technologies
and product lines in the power business.
Unmatched Information
Network+ Superior Analysis + Timely Recommendations
= Reliable
Basis for Critical Decisions
What Makes K&A Unique
Unlike other competitive intelligence programs that base recommendations
solely on public information, hear-say, rumors and qualitative
information, K&A builds a CI process based on industry
experience with a strong quantitative focus. Also, at
K&A, we go much
beyond collecting published facts on competitors and other external
issues. K&A has developed a vast network of contacts
and relationships in the power industry,
which is updated daily to make it current. Through this network,
our information gathering capability is unmatched.
Our superior analysis skills and immense strategic experience enables
us provide cutting-edge intelligence that is highly sophisticated
and reliable. Real-time, up-to-date information from our constant
environment monitoring, combined with our forward-looking and predictive
analysis, helps you anticipate and prepare your business for challenges
and opportunities.
Our CI Process
- First we understand what your business objectives are.
- Gather all necessary information and facts using various
channels.
- Analyze these information and facts to break down a complex
phenomenon into simple building blocks.
- Put together the screened build blocks (data and information)
to form a holistic picture.
- Provide timely, concrete and actionable solutions.
Our CI Capabilities
- Early warning signals
- Competitor market development strategies
- New product development
- Technology concept testing
- Financial analysis of competing products
and services
- Pricing targets and analysis
- Competitive spatial mapping
- Repositioning strategies
- Competitive opportunity assessment
- Wholesale and retail marketing
strategies
- Competitive assessment of R&D strategies
- Competitor market
share estimates
What Our CI Services will do for you
Competitive Intelligence
- Identify your true major competitive threats
- Anticipate future
direction of these threats
- Identify the ways to assess your competitors'
cost structure
- Decipher your competitors' strategy and map key
turn points
- Analyze your competitors' technical trends
- Map your competitors'
or suppliers' patent portfolio
- Use competitor response modeling
to launch a new product or service that leapfrogs competitors’ offerings
Industry Intelligence
-
Identify key technologies & trends in your segment
- Analyze
industry's evolution paths and trends for future decision making
- Identify
sources of critical change in the market, key players and areas
of opportunity
- Assess the speed of development in specific area,
or particular technologies in the industry
- Develop a competitive
map of your industry showing key players and their strengths
and weaknesses,
and track their moves
- Identify possible future substitutes for products and
technologies
- Analyze the business implications of a new technology,
regulations
- Develop a market entry strategy that is focused on
key external opportunities
- Assess the risks and opportunities
of new overseas markets
- Assess customer satisfaction, and reaction
to your new initiatives
Internal Intelligence
- Develop an internal competitive intelligence (CI) capability
to spot new threats and opportunities.
- Recruit and train a new
CI team.
- Bring your existing CI capability up to best-in-class
standards with workshops, training courses,
and hands-on consulting.
- Develop your CI team’s skills, and integrate
the use CI throughout your organization
with customized training and workshops.
Benefits of Actionable Competitive Intelligence
- Improve Strategic Planning
- Exploit Emerging Technologies
- Improve Product and Service Development
- Seize Marketing Opportunities
- Outperform the Competition
- Manage Future Uncertainty
- Prepare your Organization
- Enter New Markets
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